My10x: Privacy Policy

Last Modified:
October 1, 2022

Introduction

Aethereal, LLC (“Aethereal, LLC”, “Company”, “we”, “our” or “us”) respects your privacy and is committed to protecting it through our compliance with this policy. This policy describes the types of information we may collect from you or that you may provide when you visit the website 10xtravel.com and MileValue.com (together our “Website”) or that we collect from third parties, and our practices for collecting, using, maintaining, protecting, and disclosing that information. This policy also serves to notify you of your rights to the information.

This policy applies to the information we collect in the following ways:

On this Website
Through our mobile application
Through our desktop application
In email, text, and other electronic messages between you and this Website

It does not apply to information collected by:

Any third party, including our affiliates or subsidiaries, including through any application or content that may link to or be accessible from or on the Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. This policy may change from time to time (see Changes to Our Privacy Policy).

Your continued use of this Website after we make changes is deemed to be acceptance of those changes. Please check the policy periodically for updates.

Notice

We collect several types of information from and about users of our Website, including information:

By which you or your household may be personally identified, directly or indirectly, such as name, postal address, e-mail address, or telephone number ("Personal Information").
Personal Information that has been voluntarily made public by you.
Lawfully obtained truthful information that is of public concern.
That is about you individually but does not identify you; and/or
About your internet connection, the equipment you use to access our Website, mobile app, desktop app, and usage details.

We collect this information:

Directly from you when you provide it to us.
Automatically as you navigate through the site.
From third parties, for example, our business partners.

Information You Provide To Us

The information we collect on or through our Website may include:

Information that you provide to us directly, which may involve filling in forms on our Website, including:
1. Your name/alias
2. Your email
3. Your mailing and/or billing address
4. Information relating to your creditworthiness, assets, income, or liabilities
Information when you report a problem with our Website.
Records and copies of your correspondence (including email addresses), if you contact us.
Information you provide us when entering into a contest, promotion, or sweepstakes sponsored by us.
Information you provide us when completing a voluntary survey.
Details of your transactions made through our Website, as well as details relating to the fulfillment of the transactions. This may include your financial information.
The search queries that you make on our website's integrated search feature.
You also may provide information to be published or displayed (hereinafter, "posted") on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, "User Contributions").
Your User Contributions are posted on and transmitted to others at your own risk. Although you may set certain privacy settings for such information by logging into your account profile, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

How we use this information:

To present our Website and its contents to you
For analytics
For marketing or advertising
Participation in surveys, contests, sweepstakes, or promotions
To provide or process information, products, or services that you request from us
To process payments
To fulfill any other purpose for which you provide it
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection
Auditing transactions entered into by you
To notify you about changes to our Website or any products or services we offer or provide through it
To enforce our Terms of Use
Protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for such activities
Providing customer service
Verifying customer information
For any other purpose that you consent to.

Information We Collect Automatically

There is certain information that we will collect automatically as you navigate through and interact with our website, this includes:

Details of your visits to our Website, including:
1. Communication data
2. Log data
3. Traffic data
4. Unique personal identifiers
5. The date and time of access, and
6. The resources that you access and use on our Website.
We also collect information relating to your browsing activity on third party websites, which may give us an idea of your interests, and shopping habits, and allow us to make targeted advertising. If you would like to opt-out of targeted advertising, information is provided in the "Your Rights" section of this policy.
Information about your computer, internet connection, or electronic network activity, including your:
1. IP address
2. Operating system
3. Browser type and browser version
4. Browsing/search history
5. Device information
6. Screen resolution
7. Location data
8. Language
9. Time zone
The technologies that we use to track and collect this data includes:
1. Cookies (see Cookie Policy)
2. Retargeting and/or landing page pixels
3. Conversion pixels, which may be placed in emails sent by us
4. Information fingerprinting
5. We also collect similar information from third parties and affiliates

Cookie Policy

Cookies are small files of text delivered to your browser by a website you visit. They help that website identify your computer and remember information about your visit, making it easier to revisit the site and making the site more useful to you. There are other types of tracking technologies, such as pixels and beacons. Below is a description of how various Cookies and other automatic tracking technologies may be used, a disclosure as to whether we use them, and your ability to control these technologies.

Essential Cookies

Essential cookies or strictly necessary cookies are cookies that are essential for a website to function correctly. These cookies are necessary to provide an online service on a website or used solely to carry out or facilitate the transmission of communications over a network.

We collect essential cookies that are necessary for our Website to operate properly.

Analytics Cookies

Cookies and other technologies used for analytics help collect data that allows websites and services to understand how users interact with a particular website or service. This will enable companies to improve their services and content and build better features to enhance your experience.

We and third parties collect analytics cookies on our Website. You can opt-out of the use of third party analytics cookies by following our opt-out procedures outlined in the "Your Rights" section of our Privacy Policy.

Advertising Cookies

Advertising cookies are used to (1) deliver advertisements more relevant to you and your interests; (2) limit the number of times you see an advertisement; (3) help measure the effectiveness of the advertising campaign; (4) retarget you to our Website, and (5) understand people’s behavior after they view an advertisement. They are usually placed on behalf of advertising networks with the site operator’s permission. They remember that you have visited a site, and often they will be linked to site functionality provided by the other organization. This may impact the content and messages you see on other websites you visit.

We and third parties collect cookies for advertising purposes on our Website. You can opt-out of the use of third party analytics cookies by following our opt-out procedures outlined in the "Your Rights" section of our Privacy Policy.

Third Party Cookie Disclosures

Some cookies, web beacons and other tracking and storage technologies that we use are from third party companies (third party cookies) to provide us with web analytics and intelligence about our sites which may also be used to provide measurement services and target ads. These companies use programming code to collect information about your interaction with our sites, such as the pages you visit, the links you click on and how long you are on our sites. This code is only active while you are on our Website. For more information on how these companies collect and use the information on our behalf, please refer to their privacy policies: Facebook, Google, and Snapchat.

Managing Cookies

Most browsers allow you to manage how cookies are set and used as you’re browsing, and allow you to clear cookies and browsing data. Also, your browser may have settings letting you manage cookies on a site-by-site basis.

Business Justification

The information we collect automatically may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties.

How we use this information we collect automatically:

To present our Website and its contents to you
For analytics
For marketing or advertising
Participation in surveys, contests, sweepstakes, or promotions
To provide or process information, products, or services that you request from us
To process payments
To fulfill any other purpose for which you provide it
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection
Auditing transactions entered into by you
To notify you about changes to our Website or any products or services we offer or provide through it
To enforce our Terms of Use
Protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for such activities
Providing customer service
Verifying customer information
For any other purpose with your consent

Sensitive Personal Data

The California Privacy Rights Act identifies the following as "Sensitive Personal Information": personal information that reveals (1) a consumer’s Social Security or other state identification number such as a driver's license; (2) a consumer’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; (3) consumer’s geolocation; (4) consumer’s racial or ethnic origin, (5) religious or philosophical beliefs, (6) union membership; (7) the contents of a consumer’s mail, email, or text messages, unless the business is the intended recipient of the communication; and (8) consumer’s genetic data.

We collect information of yours that is considered to be Sensitive Personal Information to infer characteristics about you. However, our use is either necessary to perform our services requested by you, necessary to help ensure security or integrity, necessary to perform services on behalf of our business (such as fulfilling orders, processing payments, or verifying customer information), or necessary to verify or maintain the quality or safety of a service or device that is owned or controlled by us. Because we are only using your data for these necessary processes, we are not compelled to limit our use.

How Your Information May be Used With Third Parties

Any aggregated data or any information which does not identify any individual or de-identified data may be disclosed to third parties by us without any restrictions. We are not obligated to first receive consent before disclosing any such data or information. Any information that you have made public before we collected it may also be shared without restriction.

We may use your information and data for direct marketing purposes. This may include us using your information to contact you about our own or third parties' goods or services that they or we think may be of interest to you. If you would like to opt-out, follow the instructions provided in the "Your Rights" section.

We will also disclose your information for analytics purposes.

Third Party Tracking
We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
Third Party Disclosures
We may disclose personal information that we collect, or you provide as described in this privacy policy:
1. To our subsidiaries and affiliates
2. To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
3. To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Aethereal's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Aethereal about our Website users is among the assets transferred.
4. For any other purpose disclosed by us when you provide the information.
5. For any purpose that you consent to.
We may also disclose your personal information without your consent:
1. To comply with any court order, law, or legal process, including responding to any government or regulatory request.
2. For other agreements, including for billing and collection purposes.
3. If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Aethereal, our customers, or others.
Categories of 3rd party providers
We share your information with the following classes of third parties:
1. Advertising networks
2. Internet service providers
3. Operating systems and platforms
4. Social networks
5. Customer management systems
6. Data analytics providers
7. Data linking platforms
8. Email marketing vendors
9. Email service providers
10. Financial transactions processors
11. Fraud prevention services vendors
12. Hosting providers
13. Parties that need to operate the website
Our Legitimate Interest for Sharing
We will only share your information or data if it is absolutely necessary to accomplish the purposes we collect it, which include:
1. To manage our interactions with you
2. To prevent or investigate fraud
3. To process transactions
4. To enforce our Terms of Use
All of your data that we share with Service Providers, which is necessary for our Website's business purpose, is disclosed in this Privacy Policy. All agreements we enter into with such Service Provider prohibit the Service Provider from retaining, using, or disclosing the personal information for any purpose other than for the specific purpose of performing the services specified in the contract with the business.
Our Website contains links to other sites over which we have no control, and we assume no responsibility for the content, privacy policies, or practices of other third party sites to which you choose to visit from the links hosted on our Website, and such sites are not governed by this Privacy Policy. We encourage you to review the privacy policies of those other sites so you can understand how they collect, use, and share your personal information.
Information gathered on a co-branded page may be retained by both the other company participating in the co-branding campaign and us. In that instance, the use of such information by the other company will be subject to the privacy policy of that company. We are not responsible for that company’s use of your personal information.

Choice/ Consent

Because you are the owner of your personal information and data, you are afforded certain choices concerning the information you provide to us and that we retain. We maintain the following mechanisms for you to control your information:

Tracking Technologies and Advertising.
We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. For example, you can opt-out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website.

You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
Right to Know and Be Informed
You have the right to ask us what kind of data we process, why it is necessary for us to collect, whom we intend to share your information with, your rights relating to your data, and inferences we draw from your data. We designed this Privacy Policy to proactively answer all of those questions that you may have, but you have the option to contact us with any questions at bryce@10xtravel.com.
Right to Access
You have the right to access the personal data belonging to you that we process. This means that you may request your personal data file that we maintain, which may include the categories and sources of information and specific pieces of information we have collected from you. Upon your request, we will also share any information of yours that we have shared or sold as well as the parties to which we have shared your information. This allows you to become aware of the data that we are actually processing from you and our handling of such data so that you can verify the lawfulness of our processing.

We may require verification of your identity before we disclose any of the information that you may request from us.

If you would like to exercise this right, please contact: bryce@10xtravel.com.
Right to Opt-Out
1. You have the right to object to us selling your data and third party, for any purpose. If you are age 16 or older, you have the right to direct us not to sell your personal information at any time. We do not sell the personal information of consumers we actually know are less than 16 years old, unless we receive affirmative authorization from either the consumer who is between 13 and 15 years old, or the parent or guardian of a consumer less than 13 years old. Consumers who opt-in to personal information sales may opt-out of future sales at any time. You can email bryce@10xtravel.com to opt-out.
2. Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales. However, you may change your mind and opt back into personal information sales at any time by contacting bryce@10xtravel.com.
3. You can find all categories of third parties with whom we share personal information in this Privacy Policy. We do not sell the personal information that we collect, and we will not sell it without providing a right to opt-out. Please review our Cookie Policy to see how third parties interact with data on our website.
Right to Deletion
You have the right to request that we delete any of your personal information that we collect from you and retain, subject to certain exceptions (the "right to delete"). Once we receive your request and confirm your identity, we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
3. Debug products to identify and repair errors that impair existing intended functionality.
4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
5. To comply with applicable laws, including, the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
6. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us or that are compatible with the context that you provided it.
7. Comply with a legal obligation.
We will delete or de-identify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action.
Right to No Discrimination
We will not discriminate against you if you exercise any of your rights. However, we may charge different prices or provide different levels of services to you if the difference is reasonably related to the value provided to us by your data. Further, we retain the right to provide financial incentives for the ability to collect, sell, share, or retain personal information (if consented to).
Right to Rectification
You have the right to direct us to change or modify the data we have collected from you if you believe that the data is inaccurate or out-of-date. You can modify your information at any time in your User Account. If necessary, you may direct us to modify your information verbally or in writing by contacting: bryce@10xtravel.com
Right to Data Portability
You have the right to move, copy, or transfer your personal data in our possession to another controller if we are processing your data after receiving your consent or if the processing is being carried out by automated means. We will deliver your data in a structured, commonly used, and machine-readable format.
Do Not Track Disclosures
We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.
Direct Marketing
To opt-out of direct marketing, please check the relevant box located on the form on which we collect your data. This could be the website or service registration form or an order form (if applicable). You may also contact bryce@10xtravel.com.
Exercising your Rights
To exercise any of the rights provided in this section, please submit a request to: bryce@10xtravel.com.
Only you, or someone legally authorized to act on your behalf, may make a request to exercise the data owner's rights. You may only request to exercise your rights twice in one 12-month period.
Your request must:
1. Provide sufficient information to allow us to reasonably verify that you are the person about whom we collected personal information or an authorized representative.
2. Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
3. We may ask that you provide us with further information that may help us verify your identity.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you. We will only use personal information provided in the request to verify the requestor's identity or authority to make it. At a minimum, your name and email address will be needed in your request. You do not need to create an account with us to submit a request.
However, we do consider requests made through your password-protected account sufficiently verified when the request relates to the personal information associated with that specific account.
We will confirm receipt of your request within 10 days of receiving it. We will then work to deliver you the requested information within 45 days of receiving the request.
For instructions on exercising your sale opt-out or opt-in rights, see Right to Opt-Out. We will respond to most consumer requests within 30-45 days of receipt, depending upon where you reside. However, some requests may take longer. We will notify you in writing if we need more time to respond. Normally, we do not charge a fee to process or respond to consumer requests. However, for residents of certain states or countries, we may charge a fee if the request is excessive, repetitive, or manifestly unfounded. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Security

How We Are Protecting Your Data

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.
All information you provide to us is stored on our secure servers behind firewalls.
All payment transactions will be encrypted using SSL technology.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website or Services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in any public areas of the Website. The information you share in public areas may be viewed by any user of the Website.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

Length of Retention and When Destroyed

We will only retain your information for as long as it is necessary for the purposes that it was processed.
If you maintain a profile on our Website we will retain your data for as long as your profile remains active, or until you exercise your rights described herein.
We may decide to keep your data in perpetuity if it can no longer identify you individually.

Redress

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the Website home page. If we make material changes to how we treat our users' personal information, we will notify you through a notice on the Website home page and via email. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

How To Enforce Our Policy

To ask questions or comment about this privacy policy and our privacy practices, or to exercise any of your rights described herein, contact us at:

bryce@10xtravel.com or (330) 763-1915 or write to us at 6605 Longshore St, Suite 240 #224,Dublin, OH 43017